Become the value provider

North America’s premier gathering for pharma pioneers and health innovators

  • 1200+ATTENDEES
  • 150+SPEAKERS
  • 120+EXHIBITORS
  • 100%TOP 50 PHARMA
  • 87%SENIOR LEADERS
  • 8TRACKS

Connect to customers through intelligent engagement and empathetic partnerships

The transition to value-based care in the U.S. Healthcare is inevitable – smart commercial teams are those who are prepared, even ahead of change. Sophisticated and authentic comprehension of patient value is the currency of tomorrow’s industry, delivered in a seamless hybrid between face-to-face interaction and backend process.

How do we get there? Let’s start with what we already know. Data silos and organizational barriers must be broken in order to construct a unified view of the customer. A new operational design should enable field units to connect to increasingly collaborative access, marketing, medical and patient functions. Investment must flow into capabilities if our sales reps are able to operate intelligently and analytically.

Join us at eyeforpharma Philadelphia to discover how.

Commercial leaders include:

Carefully selected to cover every aspect of your commercial strategy.

Bharti Rai - Headshot
Novartis - Logo

Bharti Rai VP Commercial Acceleration/ Effectiveness Novartis

Greg Apostol - Headshot
Alkermes - Logo

Greg Apostol VP, Key Account Management & Field Reimbursement Alkermes


Timothy Paine - Headshot
Fairview Specialty Pharmacy - Logo

Timothy Paine VP, Pharma Strategy & Relations Fairview Specialty Pharmacy

Matt Portch - Headshot
Sunovion Pharmaceuticals - Logo

Matt Portch SVP, Sales and Market Access Sunovion Pharmaceuticals


Missing Headshot

Ester Banque

Rj Lasek - Headshot
Takeda - Logo

Rj Lasek VP Commercial Operations Takeda

3 Essential themes:

Chart a new commercial path with the ‘analytical sales rep of the future’ Invest today to create the ‘analytical sales reps of the future’ and define their role in the evolving commercial function

‘Garbage in, garbage out’. How to ensure the right data is driving your strategy Harness AI, ML and advanced analytics to develop quality customer insights

Find internal strength in alignment Create a shared vision of the future across commercial, marketing and patient teams, in order to develop a coherent customer engagement strategy

I feel passionate about the challenges presented by the Commercial cross-functional model, and how our competing priorities call for overlapping solutions that demand innovative ways of thinking and executing. Eyeforpharma Philadelphia is a great platform to vet our ideas with peers and industry leaders, to make a better Pharma for the patient.”

Mundo Vega, Associate Director - Global Commercial Operations, Business Analytics AbbVie Logo

Why you need to attend

All stakeholders. All functions. 1 place.

You can access insights and meet world-class speakers from all the functions that help you build value for customers – marketing, market access, medical affairs, patient engagement, RWE, IT, data/digital, clinical and more.

8 dedicated conference streams

Philadelphia is huge – 1000+ people in total. Yet it’s also intimate, tailored just for you. You’ll spend most of the conference in the commercial & sales track that hits all your buttons, but you can also DIY your experience.

More than just conference sessions

Sometimes, the best ideas don’t come from the stage. They come from chance happenings at a roundtable or while networking. We facilitate tons of additional content and encounters for more light-bulb moments.

8 focused tracks

Commercial & Sales Connect to customers through intelligent engagement and empathetic partnerships

Learn more about this track

RWE & Data Science Let's optimize and accelerate our industry with a vision that powers strategy with evidence and insights

Learn more about this track


Patient Engagement Destroy tokenism by providing meaningful and measurable value to patients

Learn more about this track

The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more

Learn more about this track


Digital & Marketing Prioritize tactics and tools to create powerful connections with customers through digital innovation

Learn more about this track

Medical Affairs Win back the trust of patients, payers and providers with a new lifecycle strategy that puts stakeholder value first

Learn more about this track


Digital Clinical Trials It’s time for new types of trial: democratized, patient-preferred, siteless and virtual

Learn more about this track

Market Access Create your value story for the next generation of pharma innovation and ensure patient access to life-changing care.

Learn more about this track

An action-packed timetable

Attended by pharma and health innovators from:

Nutricia's Logo
Sandoz's Logo
vanderbilt_university_medical_center's Logo
grifols's Logo

regeneron's Logo
astellas's Logo

servier's Logo
gsk_logo's Logo

Oxford University's Logo
ICER's Logo
janssen's Logo
Benevolent AI's Logo



allergan's Logo
mylan's Logo
novartis's Logo
EMA's Logo

Eisai's Logo
Medable's Logo

transcelerate's Logo
Medopad's Logo

teva's Logo
johnson_johnson's Logo
amicus_therapeutics's Logo
IAPO's Logo



lilly's Logo
23andme's Logo
ViiV Healthcare's Logo
Alkermes's Logo

abbvie's Logo
sanofi's Logo

merck's Logo
LEO Pharma's Logo

Almirall's Logo
bill_melinda_gates_foundation__red's Logo
Boston Scientific's Logo
astra_zeneca's Logo



takeda's Logo
Grunenthal's Logo
ada_health's Logo
bayer's Logo

UCB's Logo
UICC's Logo

Proteus Digital Health's Logo
Helsinn healthcare's Logo

national_pharmaceutical_council's Logo
biogen's Logo
Google's Logo
norgine's Logo



Gedeon Richter's Logo
csl's Logo
Lundbeck's Logo
roche's Logo

novo_nordisk's Logo
boehringer_ingelheim's Logo

bms's Logo
otsuka_us's Logo

Abbott's Logo
amgen's Logo
celgene's Logo
nestle_health_science's Logo



Vifor Pharma's Logo
pfizer's Logo
EMD Serono's Logo
Reckitt Benckiser's Logo

Amazon's Logo
healthcare_businesswomans_association's Logo

Flatiron Health's Logo
alnylam_pharmaceuticals's Logo

FDA's Logo
mit_newdigs's Logo
Daiichi Sankyo's Logo
takeda's Logo



You won’t find your next big idea at home. Make the most of the networking with:

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

eyeforpharma Philadelphia attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Philadelphia is also home to a 80+ booth exhibition hall – packed with solutions to market access, commercial, digital, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 400 meetings were set up in 2019!

Roundtable Zone

Join one of the 30+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs.

Innovation Stage

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phones!

Digital Clinical Trials Stage

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage

...

#efpphilly is trending

Here to help

Get in touch with the Reuters Events: Pharma Team

Blair Gottscho Headshot

Blair Gottscho VP Operations

Izzy Gladstone Headshot

Izzy Gladstone VP Marketing


Karla Sharp Headshot

Karla Sharp Head of North America


Hannah Brady Headshot

Hannah Brady International Project Director


Saskia Burbach Headshot

Saskia Burbach International Project Director


Liz Swift Headshot

Liz Swift Head of Partnerships



Ed Harris Headshot

Ed Harris Director, Business Development

Joseph Hargreaves Headshot

Joseph Hargreaves Director, Business Development


Alex Norman Headshot

Alex Norman Director, Business Development - Clinical