WHAT HCPs WANT Data science to enhance engagement and customer loyalty

FREE WEBINAR | October 10th | 2pm London / 3pm Paris / 9am NY

Once upon a time, being successful with HCPs was about oozing more charm than James Bond’s more attractive brother, armed with a winning smile and a glitzy presentation. Nowadays, commercial performance is more likely to be defined by how well you use observational data on HCP responses to specific communication types and building a personalised, value-driven approach to engagement.

Offering a relevant customer experience is not a one-size-fits-all initiative. To attract and engage, your content and channel needs to be reliable, tailored and trustworthy. Good relationships aren’t built overnight; they require a consistent, management process that supports better practice and better patient health outcomes.

This free webinar covers the below essential topics for you to stay ahead of competition:

  • Real, fresh data that reveals what HCPs actually want from pharma – and how that measures up to what they are getting
  • Examples of the implementation process and impact of personalised approaches
  • More sophisticated data-driven approaches that enable you to deliver on individual and collective expectations

We look forward to you joining a webinar that promises a fresh approach to HCP engagement, inspiring HCPs to act in ways that drive brand lift and ROI as well as enhanced satisfaction and loyalty.

Sign up now!

Panelists include:
Speaker_Name

Philippe Kirby

Digital Capabilities & Analytics Lead

MSD International

Christian Scheuer

Christian Scheuer

VP Global Commercial Affairs & Excellence

LEO Pharma

Oliver Watherston

Oliver Watherston

Head of Business Insights & Analytics

Novartis

Sven Awege

Sven Awege

VP, International Sales & Account Management

Aptus

Moderator:
Paul Simms

Paul Simms

Chairman

eyeforpharma