Yes we can!

How innovators are expanding horizons and bringing breakthroughs to life

  • 2000+ATTENDEES
  • 200+SPEAKERS
  • 120+EXHIBITORS
  • 100%TOP 50 PHARMA
  • 87%SENIOR LEADERS

Never has the pressure been so great

We know we need to innovate; we know that expectations are at a peak. What we don’t know is what pioneering work is being done in order to get there. Until now.

AI, blockchain, VR/AR, genomics, cell & gene therapies – all of these things are disrupting workflows in drug discovery, supply chain operations and treatment delivery. New treatments will redefine what it means to be a pharma company. Are you on top of the innovations or a step behind?

eyeforpharma Barcelona is where you’ll witness what's really possible. these the most ground-breaking start-ups and discoveries from both inside and outside pharma. This is the only event to combine cutting-edge tech innovation with a deep understanding of pharma's unique opportunity to bring healthcare to life. Prepare to be inspired!

Innovation leaders include:

Carefully selected to show you how pharma is using next generation technology.

Marco Cuomo - Headshot
Novartis - Logo

Marco Cuomo Manager, Applied Technology Innovation Novartis

Amy Peck - Headshot
EndeavorVR - Logo

Amy Peck Founder & CEO EndeavorVR


Kristian Hart-Hansen - Headshot
LEO Innovation Lab - Logo

Kristian Hart-Hansen CEO LEO Innovation Lab

Michelle Shogren - Headshot
Bayer - Logo

Michelle Shogren Director of Innovation - Pharma R&D Clinical Operations Bayer


Nora Khaldi - Headshot
Nuritas - Logo

Nora Khaldi Founder & CSO Nuritas

Ali Abusnina - Headshot
Boehringer Ingelheim BI X Digital Lab - Logo

Ali Abusnina Senior Data Scientist Boehringer Ingelheim BI X Digital Lab

4 essential innovation themes for 2020

Make healthcare intelligent Hear how AI is powering the next wave of tools to improve many facets of healthcare: R&D, delivery, access, and so much more

Start a chain reaction See how blockchain is reducing risk, streamlining supply chains and impacting workflows across drug & treatment lifecycles

Explore new discoveries The latest scientific break-throughs: be astounded by what’s now possible in managing complex conditions, chronic illness and rare disease

Dive into a new reality How virtual & augmented reality enable more intuitive medical visualisation, improve education and even enable new treatment pathways

Why you need to attend

6 stages: focus on what matters

Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel stages each focused on a critical topic - including digital marketing, medical affairs, patient engagement, Digital Clinical Trials, RWE and market access streams.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Old friends and new encounters

The only event that brings together pharma innovators with 2000 more attendees from across clinical development, medical affairs, patient engagement, market access, real-world evidence and commercial roles.

Included in your Free Expo Pass to The Innovation Stage:

A case-study packed agenda

The agenda is packed with case studies showing you how pharma are innovating their clinical trials and scaling for success. You will leave with ideas and insights you can implement straight away.

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.


Digital Therapeutics Conference

Your pass also includes access to the Digital Therapeutics Conference, with pharma leaders and healthcare innovators showing you how to get your DTx solution to market.

The Digital Clinical Trials Conference

Your pass also includes access to the Digital Clinical Trials Conference, with pharma leaders and healthcare innovators showing you how they are digitally transforming clinical trials.

An Action-Packed Timetable

Attended by pharma and health innovators from:

Google's Logo
LEO Pharma's Logo
bms's Logo
Abbott's Logo

grifols's Logo
Vifor Pharma's Logo

transcelerate's Logo
biogen's Logo

Amazon's Logo
Caribou Biosciences's Logo
shire's Logo
alnylam_pharmaceuticals's Logo



EFPIA's Logo
Eisai's Logo
lilly's Logo
EMA's Logo

FDA's Logo
astellas's Logo

johnson_johnson's Logo
bayer's Logo

merck's Logo
norgine's Logo
Nutricia's Logo
UCB's Logo



Galapagos pharma's Logo
Oxford University's Logo
Daiichi Sankyo's Logo
allergan's Logo

Proteus Digital Health's Logo
NICE's Logo

boehringer_ingelheim's Logo
Merck KGaA's Logo

Babylon Health's Logo
janssen's Logo
ada_health's Logo
nestle_health_science's Logo



celgene's Logo
amgen's Logo
iavi's Logo
csl's Logo

astra_zeneca's Logo
Almirall's Logo

IAPO's Logo
abbvie's Logo

NHS's Logo
bill_melinda_gates_foundation__red's Logo
novo_nordisk's Logo
sanofi's Logo



23andme's Logo
pfizer's Logo
Medable's Logo
Napp Pharma's Logo

Lundbeck's Logo
novartis's Logo

ViiV Healthcare's Logo
Medopad's Logo

servier's Logo
mylan's Logo
otsuka_us's Logo
Grunenthal's Logo



roche's Logo
healthcare_businesswomans_association's Logo
Benevolent AI's Logo
Gedeon Richter's Logo

Flatiron Health's Logo
UICC's Logo

teva's Logo
takeda's Logo

Reckitt Benckiser's Logo
Helsinn healthcare's Logo
gsk_logo's Logo
Boston Scientific's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships