Yes we can!

How innovators are expanding horizons and bringing breakthroughs to life

The world’s largest commercial pharma conference

Never has the pressure been so great

We know we need to innovate; we know that expectations are at a peak. What we don’t know is what pioneering work is being done in order to get there. Until now.

AI, blockchain, VR/AR, genomics, cell & gene therapies – all of these things are disrupting workflows in drug discovery, supply chain operations and treatment delivery. New treatments will redefine what it means to be a pharma company. Are you on top of the innovations or a step behind?

eyeforpharma Barcelona is where you’ll witness what's really possible. these the most ground-breaking start-ups and discoveries from both inside and outside pharma. This is the only event to combine cutting-edge tech innovation with a deep understanding of pharma's unique opportunity to bring healthcare to life. Prepare to be inspired!

Innovation leaders include:

Carefully selected to cover every aspect of the innovation stage.

Marco Cuomo - Headshot
Novartis - Logo

Marco Cuomo Manager, Applied Technology Innovation Novartis

Amy Peck - Headshot
EndeavorVR - Logo

Amy Peck Founder & CEO EndeavorVR


Kristian Hart-Hansen - Headshot
LEO Innovation Lab - Logo

Kristian Hart-Hansen CEO LEO Innovation Lab

Michelle Shogren - Headshot
Bayer - Logo

Michelle Shogren Director of Innovation - Pharma R&D Clinical Operations Bayer


Nora Khaldi - Headshot
Nuritas - Logo

Nora Khaldi Founder & CSO Nuritas

Ali Abusnina - Headshot
Boehringer Ingelheim BI X Digital Lab - Logo

Ali Abusnina Senior Data Scientist Boehringer Ingelheim BI X Digital Lab

4 essential innovation themes for 2020

Make healthcare intelligent Hear how AI is powering the next wave of tools to improve many facets of healthcare: R&D, delivery, access, and so much more

Start a chain reaction See how blockchain is reducing risk, streamlining supply chains and impacting workflows across drug & treatment lifecycles

Explore new discoveries The latest scientific break-throughs: be astounded by what’s now possible in managing complex conditions, chronic illness and rare disease

Dive into a new reality How virtual & augmented reality enable more intuitive medical visualisation, improve education and even enable new treatment pathways

Why you need to attend

6 stages: focus on what matters

Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel stages each focused on a critical topic - including digital marketing, medical affairs, patient engagement, Digital Clinical Trials, RWE and market access streams.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Old friends and new encounters

The only event that brings together pharma innovators with 2000 more attendees from across clinical development, medical affairs, patient engagement, market access, real-world evidence and commercial roles.

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

Learn more about this track

Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

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Market Access Find out how to create harmony across market access to achieve new levels of sophistication

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Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

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Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

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Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

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Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

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Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

IAPO's Logo
nestle_health_science's Logo
iavi's Logo
UCB's Logo

Lundbeck's Logo
bms's Logo

NHS's Logo
Gedeon Richter's Logo

norgine's Logo
Merck KGaA's Logo
UICC's Logo
alnylam_pharmaceuticals's Logo



roche's Logo
Google's Logo
johnson_johnson's Logo
EMA's Logo

Nutricia's Logo
Benevolent AI's Logo

Helsinn healthcare's Logo
Caribou Biosciences's Logo

Oxford University's Logo
bill_melinda_gates_foundation__red's Logo
ada_health's Logo
bayer's Logo



23andme's Logo
csl's Logo
astellas's Logo
Galapagos pharma's Logo

amgen's Logo
takeda's Logo

Amazon's Logo
biogen's Logo

Boston Scientific's Logo
celgene's Logo
Flatiron Health's Logo
mylan's Logo



Daiichi Sankyo's Logo
boehringer_ingelheim's Logo
FDA's Logo
novo_nordisk's Logo

Medopad's Logo
healthcare_businesswomans_association's Logo

Abbott's Logo
grifols's Logo

pfizer's Logo
Medable's Logo
shire's Logo
Vifor Pharma's Logo



LEO Pharma's Logo
teva's Logo
Almirall's Logo
novartis's Logo

Reckitt Benckiser's Logo
servier's Logo

abbvie's Logo
Napp Pharma's Logo

Proteus Digital Health's Logo
astra_zeneca's Logo
Grunenthal's Logo
allergan's Logo



sanofi's Logo
janssen's Logo
otsuka_us's Logo
gsk_logo's Logo

Babylon Health's Logo
Eisai's Logo

lilly's Logo
EFPIA's Logo

merck's Logo
transcelerate's Logo
NICE's Logo
ViiV Healthcare's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships