The Innovation Stage: How innovators are expanding horizons and bringing breakthroughs to life

  • 2000+ATTENDEES
  • 200+SPEAKERS
  • 120+EXHIBITORS
  • 100%TOP 50 PHARMA
  • 87%SENIOR LEADERS

Never has the pressure been so great

We know we need to innovate; we know that expectations are at a peak. What we don’t know is what pioneering work is being done in order to get there. Until now.

AI, blockchain, VR/AR, genomics, cell & gene therapies – all of these things are disrupting workflows in drug discovery, supply chain operations and treatment delivery. New treatments will redefine what it means to be a pharma company. Are you on top of the innovations or a step behind?

eyeforpharma Barcelona is where you’ll witness what's really possible. these the most ground-breaking start-ups and discoveries from both inside and outside pharma. This is the only event to combine cutting-edge tech innovation with a deep understanding of pharma's unique opportunity to bring healthcare to life. Prepare to be inspired!

Innovation leaders include:

Carefully selected to show you how pharma is using next generation technology.

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Marco Cuomo

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Amy Peck


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Kristian Hart-Hansen

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Michelle Shogren


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Haider Alleg

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Ali Abusnina

4 essential innovation themes for 2020

Make healthcare intelligent Hear how AI is powering the next wave of tools to improve many facets of healthcare: R&D, delivery, access, and so much more

Start a chain reaction See how blockchain is reducing risk, streamlining supply chains and impacting workflows across drug & treatment lifecycles

Explore new discoveries The latest scientific break-throughs: be astounded by what’s now possible in managing complex conditions, chronic illness and rare disease

Dive into a new reality How virtual & augmented reality enable more intuitive medical visualisation, improve education and even enable new treatment pathways

Why you need to attend

6 stages: focus on what matters

Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel stages each focused on a critical topic - including digital marketing, medical affairs, patient engagement, Digital Clinical Trials, RWE and market access streams.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Old friends and new encounters

The only event that brings together pharma innovators with attendees from across clinical development, medical affairs, patient engagement, market access, real-world evidence and commercial roles.

An Action-Packed Timetable

Included in your Free Expo Pass to The Innovation Stage:

A case-study packed agenda

The agenda is packed with case studies showing you how pharma are innovating their clinical trials and scaling for success. You will leave with ideas and insights you can implement straight away.

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.


Digital Therapeutics Conference

Your pass also includes access to the Digital Therapeutics Conference, with pharma leaders and healthcare innovators showing you how to get your DTx solution to market.

The Digital Clinical Trials Conference

Your pass also includes access to the Digital Clinical Trials Conference, with pharma leaders and healthcare innovators showing you how they are digitally transforming clinical trials.

Free Expo Pass — Q&A

When can I attend with my Free Expo Pass?

Tuesday, 31st March | 8:00 a.m. – 7:00 p.m.
Wednesday, 1st April | 8:00 a.m. – 7:00 p.m.


What's included in the Expo Pass?

  • The Innovation Stage – taking place on March 31st.
  • The Digital Clinical TrialsConference – taking place on March 31st and April 1st
  • The Digital TherapeuticsConference – taking place on April 1st.
  • Interactive roundtables – taking place on March 31st and April 1st
  • Expo Tours - taking place on March 31st and April 1st
  • 120+ Exhibitors
  • Networking Drinks on the evenings of March 31st and April 1st

How do I qualify for a free Expo Pass?

Anyone from biopharma can qualify for an expo pass - you can apply for yours here.

If you work for a service provider or are a consultant you can register for eyeforpharma Barcelona here.


Can my team attend with the Free Expo Pass?

We encourage you to bring your team so you can make the most of the 3 conferences, Roundtables and Expo Tours taking place, and the 120+ booth exhibition hall. 


What IS NOT included?

  • C-Suite Keynote Presentations
  • Commercial Excellence Track
  • Digital/Marketing Track
  • Patient Engagement Track
  • Medical Affairs Track
  • RWE & Big Data Track
  • Market Access Track
  • 20+ Interactive Workshops
  • Complimentary coffee, lunch and snacks
  • VIP dinners
  • The Pharma Networking Party a world-class Barcelona Bar and
    Restaurant on April 1st.
  • Ice-breaker Drinks
  • Post conference materials (Slides and audio for the whole event)

Attended by pharma and health innovators from:

boehringer_ingelheim's Logo
teva's Logo
otsuka_us's Logo
amgen's Logo

NHS's Logo
roche's Logo

biogen's Logo
csl's Logo

EFPIA's Logo
novo_nordisk's Logo
sanofi's Logo
johnson_johnson's Logo



shire's Logo
healthcare_businesswomans_association's Logo
Helsinn healthcare's Logo
servier's Logo

Flatiron Health's Logo
novartis's Logo

takeda's Logo
Eisai's Logo

UCB's Logo
ada_health's Logo
bill_melinda_gates_foundation__red's Logo
NICE's Logo



celgene's Logo
lilly's Logo
Benevolent AI's Logo
Lundbeck's Logo

bayer's Logo
Napp Pharma's Logo

Oxford University's Logo
pfizer's Logo

Proteus Digital Health's Logo
Nutricia's Logo
Daiichi Sankyo's Logo
Almirall's Logo



Medopad's Logo
allergan's Logo
transcelerate's Logo
Gedeon Richter's Logo

abbvie's Logo
norgine's Logo

bms's Logo
Grunenthal's Logo

EMA's Logo
nestle_health_science's Logo
Google's Logo
mylan's Logo



Medable's Logo
Amazon's Logo
Abbott's Logo
grifols's Logo

Caribou Biosciences's Logo
merck's Logo

ViiV Healthcare's Logo
Galapagos pharma's Logo

23andme's Logo
LEO Pharma's Logo
Boston Scientific's Logo
Merck KGaA's Logo



astra_zeneca's Logo
gsk_logo's Logo
janssen's Logo
Babylon Health's Logo

astellas's Logo
Reckitt Benckiser's Logo

UICC's Logo
Vifor Pharma's Logo

FDA's Logo
IAPO's Logo
alnylam_pharmaceuticals's Logo
iavi's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it.

Real diversity

Barcelona attracts a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

#efpbarca is trending

Here to help

Get in touch with the Reuters Events: Pharma Team

Josh Bramwell Headshot

Josh Bramwell Head of Europe

Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing


Liz Swift Headshot

Liz Swift Head of Partnerships


Blair Gottscho Headshot

Blair Gottscho VP Operations



Henry Payne Headshot

Henry Payne Director of Business Development

Alex Norman Headshot

Alex Norman Business Development Director, Clinical



Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships