Navigate regulation & reimbursement to reach patients

  • 2000+ATTENDEES
  • 200+SPEAKERS
  • 120+EXHIBITORS
  • 100%TOP 50 PHARMA
  • 87%SENIOR LEADERS

It’s make or break time for digital therapeutics

We’re seeing unprecedented levels of innovation, but how much of that innovation is transforming patient lives?

Our brand new DTx track, in partnership with the Digital Therapeutics Alliance (DTA), focusses on the real issues – the evolving regulatory and reimbursement essentials that will make the difference between hype and impact.

Digital Therapeutics leaders include:

Carefully selected to cover every aspect of your Digital Therapeutics strategy.

Francesca Wuttke - Headshot
Almirall - Logo

Francesca Wuttke Chief Digital Officer Almirall

Austin Speier - Headshot
Click Therapeutics - Logo

Austin Speier Chief Strategy Officer Click Therapeutics


Anish Shindore - Headshot
Sanofi - Logo

Anish Shindore VP, Head of Digital Acceleration - DTx Sanofi

Olivier Jarry - Headshot
DarioHealth - Logo

Olivier Jarry President & Cheif Commerical Officer DarioHealth


Jeremy Sohn - Headshot
Novartis - Logo

Jeremy Sohn VP, Global Head of Digital BD&L Novartis

Bozidar Jovicevic - Headshot
Sanofi - Logo

Bozidar Jovicevic VP, Global Head of Digital Therapeutics Sanofi

4 essential themes for 2020

Co-create with regulators: work with the EMA and national HTAs to get innovation out there

Design and fund: Guidelines and frameworks to successfully design and fund your DTx clinical trials

Harness patient data and streamline all aspects of your business

Scale your operations and convince HCPs that DTx is here to stay

A good 3 days at the eyeforpharma conference in Barcelona. Luggage overweight - full of trends, thoughts and inspiration!

Global Product Lead Novo Nordisk Logo

Why you need to attend

Old friends and new encounters

The only event that brings together leading commercial & sales decision-makers plus 2000 attendees from across marketing, medical affairs, market access and patient engagement.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Realise the promise of your DTx strategy

Getting your DTx product to market isn’t easy: learn from DTx leaders from leading pharma and DTx companies on how they partnered and commercialized their products.

Included in your Free Expo Pass to The Digital Therapeutics Conference::

A case-study packed agenda

The agenda is packed with case studies showing you how pharma are innovating their clinical trials and scaling for success. You will leave with ideas and insights you can implement straight away.

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.


The Digital Clinical Trials Conference

Your pass also includes access to the Digital Clinical Trials Conference, with pharma leaders and healthcare innovators showing you how they are digitally transforming clinical trials.

The Innovation Stage

Your pass also includes access to The Innovation Stage showcasing healthcare innovators who are using next-generation technology NOW to disrupt and transform pharma and healthcare. See the future. Now.

An Action-Packed Timetable

Attended by pharma and health innovators from:

astra_zeneca's Logo
IAPO's Logo
Benevolent AI's Logo
grifols's Logo

FDA's Logo
Napp Pharma's Logo

sanofi's Logo
mylan's Logo

ada_health's Logo
Amazon's Logo
Lundbeck's Logo
norgine's Logo



otsuka_us's Logo
Oxford University's Logo
Galapagos pharma's Logo
abbvie's Logo

Boston Scientific's Logo
healthcare_businesswomans_association's Logo

NHS's Logo
Medopad's Logo

Vifor Pharma's Logo
Helsinn healthcare's Logo
pfizer's Logo
EMA's Logo



merck's Logo
NICE's Logo
boehringer_ingelheim's Logo
Google's Logo

Eisai's Logo
Gedeon Richter's Logo

alnylam_pharmaceuticals's Logo
takeda's Logo

bill_melinda_gates_foundation__red's Logo
roche's Logo
Reckitt Benckiser's Logo
23andme's Logo



nestle_health_science's Logo
iavi's Logo
teva's Logo
celgene's Logo

novartis's Logo
novo_nordisk's Logo

Abbott's Logo
Grunenthal's Logo

servier's Logo
gsk_logo's Logo
Almirall's Logo
Nutricia's Logo



lilly's Logo
UCB's Logo
astellas's Logo
bms's Logo

Flatiron Health's Logo
shire's Logo

Medable's Logo
Proteus Digital Health's Logo

Babylon Health's Logo
Caribou Biosciences's Logo
csl's Logo
Merck KGaA's Logo



EFPIA's Logo
johnson_johnson's Logo
Daiichi Sankyo's Logo
ViiV Healthcare's Logo

janssen's Logo
biogen's Logo

LEO Pharma's Logo
transcelerate's Logo

amgen's Logo
allergan's Logo
UICC's Logo
bayer's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

It’s not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships