Navigate regulation & reimbursement to reach patients

The world’s largest commercial pharma conference

It’s make or break time for digital therapeutics

We’re seeing unprecedented levels of innovation, but how much of that innovation is transforming patient lives?

Our brand new DTx track, in partnership with the Digital Therapeutics Alliance (DTA), focusses on the real issues – the evolving regulatory and reimbursement essentials that will make the difference between hype and impact.

Digital Therapeutics leaders include:

Carefully selected to cover every aspect of your Digital Therapeutics strategy.

Francesca Wuttke - Headshot
Almirall - Logo

Francesca Wuttke Chief Digital Officer Almirall

Austin Speier - Headshot
Click Therapeutics - Logo

Austin Speier Chief Strategy Officer Click Therapeutics


Anish Shindore - Headshot
Sanofi - Logo

Anish Shindore VP, Head of Digital Acceleration - DTx Sanofi

Olivier Jarry - Headshot
DarioHealth - Logo

Olivier Jarry President & Cheif Commerical Officer DarioHealth


Jeremy Sohn - Headshot
Novartis - Logo

Jeremy Sohn VP, Global Head of Digital BD&L Novartis

Jan Tatousek - Headshot
Philips Research - Logo

Jan Tatousek Director Innovation Strategy Philips Research

4 essential themes for 2020

Co-create with regulators: work with the EMA and national HTAs to get innovation out there

Design and fund: Guidelines and frameworks to successfully design and fund your DTx clinical trials

Harness patient data and streamline all aspects of your business

Scale your operations and convince HCPs that DTx is here to stay

A good 3 days at the eyeforpharma conference in Barcelona. Luggage overweight - full of trends, thoughts and inspiration!

Global Product Lead Novo Nordisk Logo

Why you need to attend

Old friends and new encounters

The only event that brings together leading commercial & sales decision-makers plus 2000 attendees from across marketing, medical affairs, market access and patient engagement.

All stakeholders. All functions. 1 place.

The most cross-functional pharma event in the world – executives from marketing, commercial, sales, market access, medical affairs, patient engagement, RWE, IT, clinical and more.

Realise the promise of your DTx strategy

Getting your DTx product to market isn’t easy: learn from DTx leaders from leading pharma and DTx companies on how they partnered and commercialized their products.

9 focused tracks

Commercial & Sales A new commercial model is needed for the value age – one that empowers and addresses payers, providers and patients as well as physicians.

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Digital & Marketing Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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RWE & Big Data Become the catalyst of trust and quality with smarter use of RWE. Data can speed development, widen access and boost patient outcomes.

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Market Access Find out how to create harmony across market access to achieve new levels of sophistication

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Medical Affairs Bring quality, authenticity and evidence to every outcome, starting with more open, data-driven scientific dialogue with HCPs and KOLs.

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Patient Engagement Let’s move from words to actions – by working on the ‘same side’ as patients and partners to build long-lasting, meaningful services.

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Digital Clinical Trials It’s time for a new type of trial: democratized, patient-preferred, siteless and virtual.

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Digital Therapeutics Harness the full scope of digital solutions for more effective customer interactions and enable data insights for better decisions.

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The Innovation Stage Get yourself out of your comfort zone to explore the new frontiers of medicine, from the digitome to advanced genomics via blockchain, AI and more.

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Group Passes: a smarter way Companies bringing 20 or greater attendees now benefit from a full-suite service including your own meeting room and a personalised agenda.

Contact for more info

An Action-Packed Timetable

Attended by pharma and health innovators from:

gsk_logo's Logo
pfizer's Logo
IAPO's Logo
takeda's Logo

biogen's Logo
Nutricia's Logo

merck's Logo
alnylam_pharmaceuticals's Logo

EMA's Logo
transcelerate's Logo
roche's Logo
Almirall's Logo



norgine's Logo
astellas's Logo
abbvie's Logo
bms's Logo

amgen's Logo
Google's Logo

celgene's Logo
Proteus Digital Health's Logo

Napp Pharma's Logo
Merck KGaA's Logo
nestle_health_science's Logo
astra_zeneca's Logo



allergan's Logo
NHS's Logo
Benevolent AI's Logo
Daiichi Sankyo's Logo

Abbott's Logo
janssen's Logo

Amazon's Logo
ada_health's Logo

Galapagos pharma's Logo
Boston Scientific's Logo
lilly's Logo
Vifor Pharma's Logo



mylan's Logo
23andme's Logo
sanofi's Logo
UICC's Logo

boehringer_ingelheim's Logo
Caribou Biosciences's Logo

UCB's Logo
grifols's Logo

Eisai's Logo
ViiV Healthcare's Logo
Flatiron Health's Logo
otsuka_us's Logo



Helsinn healthcare's Logo
Medable's Logo
NICE's Logo
Lundbeck's Logo

novartis's Logo
Babylon Health's Logo

johnson_johnson's Logo
Oxford University's Logo

EFPIA's Logo
csl's Logo
servier's Logo
LEO Pharma's Logo



Reckitt Benckiser's Logo
Gedeon Richter's Logo
iavi's Logo
teva's Logo

novo_nordisk's Logo
Medopad's Logo

healthcare_businesswomans_association's Logo
shire's Logo

bayer's Logo
Grunenthal's Logo
bill_melinda_gates_foundation__red's Logo
FDA's Logo



You won’t find your next big idea at home. Make the most of the networking with:

2000+ networkers Everyone in commercial pharma

15+ hours
of networking

1 conference app Connecting you with fellow attendees

Total interaction Roundtables, workshops and break-out sessions.

Real decision-makers

Other events say they attract senior executives - people with clout, budget, ideas and a mission. We really mean it. 2000 of them.

Real diversity

Barcelona attracts a global audience: a variety of job titles, geographies, cultures and opinions create a rich tapestry.

The biggest showcase of pharma go-to market solutions

Its not just about conference sessions. eyeforpharma Barcelona is also home to a 120+ booth exhibition hall – packed with solutions to market access, commercial, medical and clinical development challenges.

Floorplan of the venue

1-to-1 Meeting Zone

With the eyeforpharma Meeting & Messaging service, as a sponsor or exhibitor, you’ll be able to set up meetings with prospects and ensure your time onsite is as valuable as possible. Over 1000 meetings were set up in 2019!

Roundtable Zone

Join one of the 60+ discussions taking place on topics including digital marketing, commercial excellence, patient-centricity, market access, RWE and medical affairs. Plus for 2020 we’re introducing the Data Privacy Focus Group.

Digital Therapeutics Stage (Day 2)

Join us for sessions on how to get Digital Therapeutics to market from DTx experts from within and outside of pharma.

Innovation Stage (Day 1)

Hear from healthcare innovators on the new technologies, ideas and science that is set to disrupt the very nature of healthcare and biopharma.

Chill ‘n Charge Zone

Grab a coffee and a pastry and recharge your batteries, and your phone’s!

Digital Clinical Trials Stage (Day 1 and 2)

Find out how digital clinical trials are disrupting clinical development and creating truly patient-centric trials.

Keynote Stage (Day 3 only)

On Day 3, we move the Keynote Stage from the conference room to the Exhibition Floor. Hear from pharma leaders, c-suite and innovators on the strategic issues effecting pharma today.

#efpbarca is trending

Here to help

Get in touch with the eyeforpharma team

Paul Simms Headshot

Paul Simms Chairman

James Mackintosh Headshot

James Mackintosh Head of Product


Josh Bramwell Headshot

Josh Bramwell Head of Europe


Blair Gottscho Headshot

Blair Gottscho Head of Operations


Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships




Matthew Atkinson Headshot

Matthew Atkinson Head of Patient Initiatives

Richard Ellis Headshot

Richard Ellis Director of Business Development


Henry Payne Headshot

Henry Payne Director of Business Development


Alex Norman Headshot

Alex Norman Business Development Director, Clinical


Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships