Why attend?

So. Many. Reasons

Barcelona is the meeting place where new initiatives find their wings, new partnerships and relationships are first sparked, opportunities formed, deals made, friendships fostered and where existing initiatives and collaborations develop into hard-hitting, industry wide gamechangers.

You’ll meet everyone you want through targeted networking activities - with 98% of the top 50 pharma companies in attendance, and decision-makers from across marketing/digital, commercial excellence, data and analytics, market access, RWE, medical affairs, patient engagement, clinical and more.

Its guaranteed that you’ll meet the decision-makers in Barcelona who will help grow your business. They’re all here

What makes Barcelona 2020 different

New connections

The eyeforpharma networking app and online hub is far more than just an event guide. It’s a comprehensive meeting service, allowing you to find old friends (trust us, there will be some in the room) and new ones, with messaging and meeting scheduling across all attendees.

Discussions that build business

As much as opportunity, challenges need to be discussed. Barcelona fosters real discussion between industry, vendors and other key healthcare stakeholders through interactive roundtables, networking and workshop sessions – together we can then get under the skin of the problem and find a solution.

25+ hours of dedicated networking time

Don’t think you’ll be stuck in a dark conference room the whole time. We have lengthened our breaks and increased the variety of onsite and offsite networking sessions: some conventional, some unconventional – allowing you to reconnect with old friends and make new, to help build your business development pipeline.

Meetings, meetings, meetings

Over 800 pre-arranged meetings took place at Barcelona 2019, through our dedicated Meeting & Messaging App. For 2020 we’ve worked with attendees to hone this service further, making it even easier to get together with prospective clients.


You won’t find a better place to connect with pharma decision-makers since over 69% of the pharma attendees are director-level or above.

THE Pharma Networking Party

There’s no better place to connect with old and new clients than at the eyeforpharma Barcelona Networking Party taking place at the end of Day 1 – where attendees let their hair down and relax with world-class food and drink.


With an agenda packed with real-life case studies (100+ in total), showing you the highs, and the lows of the best in pharma and how solution providers like you are helping them – you’ll leave with a clear idea of where you’re at, compared to your competitors.

Real inspiration

We all talk about the importance of culture. Barcelona is a culture capital, one of the few places on earth which balances commercial nous, a favourable climate and high art. Make sure you experience Gaudi’s hometown with your clients.

5 more reasons why Barcelona is the meeting place for pharma innovators

  1. A cross-functional audience. Everyone in commercial pharma, all learning from each other.
  2. Ambitions to redefine pharma. Not just to run another conference.
  3. Pharma innovators. This is the place to find the perfect partner.
  4. Networking is king. Whether curated or natural – everything is done to foster new conversation.
  5. Case-study heavy. You need to see real examples. Our speakers will provide you with them.

83% of attendees describe our sessions as ‘essential to future success’

94% of our attendees say they will likely return next year

97% of our attendees said they enjoyed the experience

Sample delegates: Companies

Here is a sample list of just 100 companies from 2019.

Adelphi Group
Adelphi Research
Allergan Pharmaceuticals
Anju Software
Astellas Pharma
Berlin Chemie Menarini
Besins Healthcare
Boehringer Ingelheim
Boston Scientific
Branding Science
Bristol-Myers Squibb
C3i Solutions
CSL Behring
Daiichi Sankyo
Danone Trading Medical
DT Associates
Eli Lilly
EMD Serono
Esteve Pharmaceuticals
European Medicines Agency
Flatiron Health
Gilead Sciences
Havas Lynx Group
Incyte Biosciences
Instar Research
Johnson & Johnson
JSC Nizhpahrm
Kantar Health
KyowaKirin International
LEO Pharma
Merck & Co.
Merck Group
Microsoft Schweiz GmbH
Moderna Therapeutics
MS sherpa
Mundipharma Pharmaceuticals
Napp Pharmaceuticals Limited
Nebula Genomics
Novo Nordisk
Nutricia Advanced Medical
Otsuka Pharmaceutical Companies
Oxford PharmaGenesis
Propeller Health
Proteus Digital Health
Roche Diagnostics
Sandoz International
Terumo Bct
The Open Data Institute
Vertex Pharmaceuticals

Sample delegates: Job Titles

Here is a sample list of just 100 attendees from 2019.

Account Director Life Sciences
Assistant Vice President, Medical Affairs Lead Mid-Europe Region
Associate Director Market Access
Associate Director Patient Advocacy
CEO & Co-Founder
Chief Digital Officer
Chief Marketing Officer & Bio Medicines Leader - France
Chief Medical Officer
Chief Platform Officer
Company Group Chairman, Europe, Middle East and Africa
Country President, UK
Deputy Chief Executive
Deputy Director, Offce of Medical Policy
Design Lead
Director - Head Of Digital Experience
Director Marketing Integral Care
Director of Commercial Excellence
Director of Marketing, EMEA
Director, Clinical Operations Late Phase
Director, Customer Engagement Capabilities
Director, Population Genomics
European Lead - Customer Facing Medical Excellence
European Lead, Patient Innovation
Executive Director HEOR
Executive Director Strategic Projects/Assistant to the Board
Executive Director, Digital
Executive Vice President
Executive Vice President and Chief Marketing Officer
Field Force Effectiveness Manager
General Manager
Global Clinical Project & Data Generation Lead- Internal Medicine
Global Digital Director
Global Director Multi-Channel Strategy & Execution
Global Director, Mobile and Customer Experience Strategy
Global Head Digital
Global Head of Medical and Scientific Affairs
Global Head of Strategic Market Access Initiatives
Global Patient Affairs Lead
Global President
Head Commercial Operations Oncology, Europe
Head Digital Commercial - Region Europe
Head of Analytics & Insights
Head of Commercial Excellence
Head of Digital Marketing
Head of Human Channels, Customer Experience
Head of Key Account Management
Head of Market Access
Head of Marketing & Communications
Head of Marketing Iberia
Head of Medical Affairs
Head of Medical Affairs Excellence
Head of Patient Insights Innovation Patient Solutions Unit
Head of RWE and Center of Excellence
Head of Sales Performance Division
Head of Value Demonstration & Access & Public Affairs Germany,
Austria & Switzerland
Head of Worldwide Medical Customer Engagement, Medical Capabilities
Head RWE
Head, Commercial Excellence
Head, Global Commercial Operations
Head, Patient Access and Value
International Commercial Director Fibrosis
Launch Director
Managing Director
Medical VP Global Respiratory Franchise
President & CEO
Real World Evidence Lead
Senior Director - Analytics Team
Senior Director | Global Head Market Access & Pricing Fertility
Senior Director, Medical Affairs
Senior Director-Strategy, Global Outcomes Research and Head, GI,
Global Outcomes Research
Senior Vice President
Senior Vice President and Global Head Commercial Excellence and
Customer Engagement
Senior Vice President, Head Global Market Access & Pricing
Senior Vice President, Head of Global Healthcare Government & Public
Affairs, Head of Corporate & Government Relations USA
Senior Vice President, Head, Transversal Corporate Strategy
Senior Vice President, Media and Advanced Customer Engagements
Strategic Partnerships Head, Digital Acceleration Lab
Vice President - HEMAR EMEA
Vice President and Global Head of Innovation Accelerator CoE
Vice President EMEA MAF
Vice President Marketing
Vice President Medical Affairs - Neuroscience and Rare Diseases
Vice President of Product and User Experience
Vice President, Behavior Science & Advanced Analytics,
Vice President, Medical Strategy
Vice PresidentTherapeutic Systems, Global TS Sales