Why attend?

So. Many. Reasons

We have lost count of the stories of new opportunities, partnerships, ideas, funding, take-home tactics, jobs, standards and friendships that were born in Barcelona’. This city is the meeting place where new initiatives find their wings. The conference is how pioneering initiatives develop into gamechanging strategies.

The ambition to redefine the pharmaceutical industry, the proximity of like-minded people, and the abundance of industry leading case-studies are the main reasons so many executives come back to Barcelona every year.

What makes Barcelona 2020 different

Patient-led on principle

At eyeforpharma, we practice what we preach. The eyeforpharma Barcelona agenda was developed with patients, will be delivered with patients, and will be scrutinized by patients at the event itself.

Get under the skin of the issue

Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.

Benchmark against the best

With an agenda packed with real-life case studies (100+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.

Don’t get siloed

Nowhere else can you walk around the corner and start collaborating with relevant peers across the range of functions from different organisations - whether marketing, strategy, sales, market access, commercial excellence, patient engagement, RWE, medical affairs, IT or clinical development.

Start-ups are central

Meet healthcare’s brightest entrepreneurs as the finalists from The Health Start-Up Challenge take to the stage for a grand elevator pitch battle. Who’s going to have the biggest impact on patients? Who is the most disruptive? You choose the winner!

All things great and small

Perhaps you want big, revolutionary, high-level ideas. Or perhaps you want practical, evidence-driven solutions and use cases. Barcelona is where you will find both.

6 stages: focus on what matters

Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel, tracked stages, each focussed on a critical topic.

New: The Patient Dragon’s Den

Witness disruptive ideas from the brightest patient entrepreneurs: can you match their passion?

Running to Keep Ahead

Start your day right by joining in with our morning group runs. See the sights of Barcelona while getting your early morning exercise and making new friends.

New connections

The eyeforpharma networking app is more than just an event guide. It’s a comprehensive meeting service, allowing you to find old friends (trust us, there will be some in the room) and new ones.

Into the light: networking is key

Don’t think you’ll be stuck in a dark conference room for three days. There are hours of onsite and offsite networking sessions: some conventional, some unconventional, plus a variety of interactive thought-leadership sessions away from the stages.

Real inspiration

We all emphasise the importance of culture in our companies. Barcelona is a culture capital, one of the few places on earth which balances commercial nous, a favourable climate and high art. Make sure you experience Gaudi’s hometown while here!

The 5 reasons why Barcelona is the meeting place for pharma innovators

  1. A cross-functional audience. Everyone in commercial pharma is there, all learning from each other.
  2. Ambitions to redefine pharma. Not just to run another conference.
  3. Over 100 solution providers. If you want to go shopping, this is the place to find the perfect partner.
  4. Curated content. Hundreds upon hundreds of conversations go into preparing our agendas to ensure they’re tailored to your needs.
  5. Case-study heavy. You need to see real, detailed examples. Our speakers will provide you with them.

83% of attendees describe our sessions as ‘essential to future success’

94% of our attendees say they will likely return next year

97% of our attendees said they enjoyed the experience

Sample delegates: Companies

Here is a sample list of just 100 companies from 2019.

Adelphi Group
Adelphi Research
Allergan Pharmaceuticals
Anju Software
Astellas Pharma
Berlin Chemie Menarini
Besins Healthcare
Boehringer Ingelheim
Boston Scientific
Branding Science
Bristol-Myers Squibb
C3i Solutions
CSL Behring
Daiichi Sankyo
Danone Trading Medical
DT Associates
Eli Lilly
EMD Serono
Esteve Pharmaceuticals
European Medicines Agency
Flatiron Health
Gilead Sciences
Havas Lynx Group
Incyte Biosciences
Instar Research
Johnson & Johnson
JSC Nizhpahrm
Kantar Health
KyowaKirin International
LEO Pharma
Merck & Co.
Merck Group
Microsoft Schweiz GmbH
Moderna Therapeutics
MS sherpa
Mundipharma Pharmaceuticals
Napp Pharmaceuticals Limited
Nebula Genomics
Novo Nordisk
Nutricia Advanced Medical
Otsuka Pharmaceutical Companies
Oxford PharmaGenesis
Propeller Health
Proteus Digital Health
Roche Diagnostics
Sandoz International
Terumo Bct
The Open Data Institute
Vertex Pharmaceuticals

Sample delegates: Job Titles

Here is a sample list of just 100 attendees from 2019.

Account Director Life Sciences
Assistant Vice President, Medical Affairs Lead Mid-Europe Region
Associate Director Market Access
Associate Director Patient Advocacy
CEO & Co-Founder
Chief Digital Officer
Chief Marketing Officer & Bio Medicines Leader - France
Chief Medical Officer
Chief Platform Officer
Company Group Chairman, Europe, Middle East and Africa
Country President, UK
Deputy Chief Executive
Deputy Director, Offce of Medical Policy
Design Lead
Director - Head Of Digital Experience
Director Marketing Integral Care
Director of Commercial Excellence
Director of Marketing, EMEA
Director, Clinical Operations Late Phase
Director, Customer Engagement Capabilities
Director, Population Genomics
European Lead - Customer Facing Medical Excellence
European Lead, Patient Innovation
Executive Director HEOR
Executive Director Strategic Projects/Assistant to the Board
Executive Director, Digital
Executive Vice President
Executive Vice President and Chief Marketing Officer
Field Force Effectiveness Manager
General Manager
Global Clinical Project & Data Generation Lead- Internal Medicine
Global Digital Director
Global Director Multi-Channel Strategy & Execution
Global Director, Mobile and Customer Experience Strategy
Global Head Digital
Global Head of Medical and Scientific Affairs
Global Head of Strategic Market Access Initiatives
Global Patient Affairs Lead
Global President
Head Commercial Operations Oncology, Europe
Head Digital Commercial - Region Europe
Head of Analytics & Insights
Head of Commercial Excellence
Head of Digital Marketing
Head of Human Channels, Customer Experience
Head of Key Account Management
Head of Market Access
Head of Marketing & Communications
Head of Marketing Iberia
Head of Medical Affairs
Head of Medical Affairs Excellence
Head of Patient Insights Innovation Patient Solutions Unit
Head of RWE and Center of Excellence
Head of Sales Performance Division
Head of Value Demonstration & Access & Public Affairs Germany,
Austria & Switzerland
Head of Worldwide Medical Customer Engagement, Medical Capabilities
Head RWE
Head, Commercial Excellence
Head, Global Commercial Operations
Head, Patient Access and Value
International Commercial Director Fibrosis
Launch Director
Managing Director
Medical VP Global Respiratory Franchise
President & CEO
Real World Evidence Lead
Senior Director - Analytics Team
Senior Director | Global Head Market Access & Pricing Fertility
Senior Director, Medical Affairs
Senior Director-Strategy, Global Outcomes Research and Head, GI,
Global Outcomes Research
Senior Vice President
Senior Vice President and Global Head Commercial Excellence and
Customer Engagement
Senior Vice President, Head Global Market Access & Pricing
Senior Vice President, Head of Global Healthcare Government & Public
Affairs, Head of Corporate & Government Relations USA
Senior Vice President, Head, Transversal Corporate Strategy
Senior Vice President, Media and Advanced Customer Engagements
Strategic Partnerships Head, Digital Acceleration Lab
Vice President - HEMAR EMEA
Vice President and Global Head of Innovation Accelerator CoE
Vice President EMEA MAF
Vice President Marketing
Vice President Medical Affairs - Neuroscience and Rare Diseases
Vice President of Product and User Experience
Vice President, Behavior Science & Advanced Analytics,
Vice President, Medical Strategy
Vice PresidentTherapeutic Systems, Global TS Sales

Here to help

Get in touch with the Reuters Events: Pharma Team

Josh Bramwell Headshot

Josh Bramwell Head of Europe

Izzy Gladstone Headshot

Izzy Gladstone Head of Marketing

Liz Swift Headshot

Liz Swift Head of Partnerships

Blair Gottscho Headshot

Blair Gottscho VP Operations

Henry Payne Headshot

Henry Payne Director of Business Development

Alex Norman Headshot

Alex Norman Business Development Director, Clinical

Joseph Hargreaves Headshot

Joseph Hargreaves Head of Partnerships

Ed Harris Headshot

Ed Harris Head of Partnerships