We have lost count of the stories of new opportunities, partnerships, ideas, funding, take-home tactics, jobs, standards and friendships that were born in Barcelona’. This city is the meeting place where new initiatives find their wings. The conference is how pioneering initiatives develop into gamechanging strategies.
The ambition to redefine the pharmaceutical industry, the proximity of like-minded people, and the abundance of industry leading case-studies are the main reasons so many executives come back to Barcelona every year.
Patient-led on principle
At eyeforpharma, we practice what we preach. The eyeforpharma Barcelona agenda was developed with patients, will be delivered with patients, and will be scrutinized by patients at the event itself.
Get under the skin of the issue
Sometimes, issues need to be discussed and debated. Only then will you truly get under the skin of whatever is vexing you and achieve that aha moment. To facilitate this, roundtable debates run throughout the conference across all audience and topic areas. Get your sleeves rolled up.
Benchmark against the best
With an agenda packed with real-life case studies (100+ in total), showing you the successes and challenges from a range of new projects – you’ll leave with a clear idea of where you’re at compared to competitors.
Don’t get siloed
Nowhere else can you walk around the corner and start collaborating with relevant peers across the range of functions from different organisations - whether marketing, strategy, sales, market access, commercial excellence, patient engagement, RWE, medical affairs, IT or clinical development.
Start-ups are central
Meet healthcare’s brightest entrepreneurs as the finalists from The Health Start-Up Challenge take to the stage for a grand elevator pitch battle. Who’s going to have the biggest impact on patients? Who is the most disruptive? You choose the winner!
All things great and small
Perhaps you want big, revolutionary, high-level ideas. Or perhaps you want practical, evidence-driven solutions and use cases. Barcelona is where you will find both.
6 stages: focus on what matters
Barcelona is huge. Yet it’s also intimate, tailored to your day-to-day learning needs. You’ll be able to pick from across 6 parallel, tracked stages, each focussed on a critical topic.
New: The Patient Dragon’s Den
Witness disruptive ideas from the brightest patient entrepreneurs: can you match their passion?
Running to Keep Ahead
Start your day right by joining in with our morning group runs. See the sights of Barcelona while getting your early morning exercise and making new friends.
The eyeforpharma networking app is more than just an event guide. It’s a comprehensive meeting service, allowing you to find old friends (trust us, there will be some in the room) and new ones.
Into the light: networking is key
Don’t think you’ll be stuck in a dark conference room for three days. There are hours of onsite and offsite networking sessions: some conventional, some unconventional, plus a variety of interactive thought-leadership sessions away from the stages.
We all emphasise the importance of culture in our companies. Barcelona is a culture capital, one of the few places on earth which balances commercial nous, a favourable climate and high art. Make sure you experience Gaudi’s hometown while here!
83% of attendees describe our sessions as ‘essential to future success’
94% of our attendees say they will likely return next year
97% of our attendees said they enjoyed the experience
Here is a sample list of just 100 companies from 2019.
Berlin Chemie Menarini
Danone Trading Medical
European Medicines Agency
Havas Lynx Group
Johnson & Johnson
Merck & Co.
Microsoft Schweiz GmbH
Napp Pharmaceuticals Limited
Nutricia Advanced Medical
Otsuka Pharmaceutical Companies
Proteus Digital Health
The Open Data Institute
Here is a sample list of just 100 attendees from 2019.
Account Director Life Sciences
Assistant Vice President, Medical Affairs Lead Mid-Europe Region
Associate Director Market Access
Associate Director Patient Advocacy
CEO & Co-Founder
Chief Digital Officer
Chief Marketing Officer & Bio Medicines Leader - France
Chief Medical Officer
Chief Platform Officer
Company Group Chairman, Europe, Middle East and Africa
Country President, UK
Deputy Chief Executive
Deputy Director, Offce of Medical Policy
Director - Head Of Digital Experience
Director Marketing Integral Care
Director of Commercial Excellence
Director of Marketing, EMEA
Director, Clinical Operations Late Phase
Director, Customer Engagement Capabilities
Director, Population Genomics
European Lead - Customer Facing Medical Excellence
European Lead, Patient Innovation
Executive Director HEOR
Executive Director Strategic Projects/Assistant to the Board
Executive Director, Digital
Executive Vice President
Executive Vice President and Chief Marketing Officer
Field Force Effectiveness Manager
Global Clinical Project & Data Generation Lead- Internal Medicine
Global Digital Director
Global Director Multi-Channel Strategy & Execution
Global Director, Mobile and Customer Experience Strategy
Global Head Digital
Global Head of Medical and Scientific Affairs
Global Head of Strategic Market Access Initiatives
Global Patient Affairs Lead
Head Commercial Operations Oncology, Europe
Head Digital Commercial - Region Europe
Head of Analytics & Insights
Head of Commercial Excellence
Head of Digital Marketing
Head of Human Channels, Customer Experience
Head of Key Account Management
Head of Market Access
Head of Marketing & Communications
Head of Marketing Iberia
Head of Medical Affairs
Head of Medical Affairs Excellence
Head of Patient Insights Innovation Patient Solutions Unit
Head of RWE and Center of Excellence
Head of Sales Performance Division
Head of Value Demonstration & Access & Public Affairs Germany,
Austria & Switzerland
Head of Worldwide Medical Customer Engagement, Medical Capabilities
Head, Commercial Excellence
Head, Global Commercial Operations
Head, Patient Access and Value
International Commercial Director Fibrosis
Medical VP Global Respiratory Franchise
President & CEO
Real World Evidence Lead
Senior Director - Analytics Team
Senior Director | Global Head Market Access & Pricing Fertility
Senior Director, Medical Affairs
Senior Director-Strategy, Global Outcomes Research and Head, GI,
Global Outcomes Research
Senior Vice President
Senior Vice President and Global Head Commercial Excellence and
Senior Vice President, Head Global Market Access & Pricing
Senior Vice President, Head of Global Healthcare Government & Public
Affairs, Head of Corporate & Government Relations USA
Senior Vice President, Head, Transversal Corporate Strategy
Senior Vice President, Media and Advanced Customer Engagements
Strategic Partnerships Head, Digital Acceleration Lab
Vice President - HEMAR EMEA
Vice President and Global Head of Innovation Accelerator CoE
Vice President EMEA MAF
Vice President Marketing
Vice President Medical Affairs - Neuroscience and Rare Diseases
Vice President of Product and User Experience
Vice President, Behavior Science & Advanced Analytics,
Vice President, Medical Strategy
Vice PresidentTherapeutic Systems, Global TS Sales
Get in touch with the Reuters Events: Pharma Team
Josh Bramwell Head of Europe
Izzy Gladstone Head of Marketing
Liz Swift Head of Partnerships
Blair Gottscho VP Operations
Henry Payne Director of Business Development
Alex Norman Business Development Director, Clinical
Joseph Hargreaves Head of Partnerships
Ed Harris Head of Partnerships