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eyeforpharma Webinar The Digital Difference: How your brand can deliver more through better patient experience Friday, 28th April | 2pm London | 9am New York | 3pm Paris

What’s the difference between you and your closest competitor?

Of course, it’s the quality of your medicine. It’s the strength of your brand. But increasingly, it’s also how well you look after patients and improve outcomes. And that’s the bit that we’re not experts in. Yet.

The way you conduct your marketing campaigns will look vastly different from ten years ago –you’ll have a strong focus on digital tools, channel selection and customer engagement. But how many of these tools are for use by the patient?

This free webinar shows you how to use technology and joined-up thinking to differentiate your product, not through the whiz-bang marketing that you already deliver, but through better end-to-end management of the patient experience. Sign-up and our panel of industry-leaders will show you:

  • How out-of-the-box solutions can provide hyper-personalized patient management – and drive real engagement and adherence.
  • Which aspects of patient psychology create the behaviour change required to see results, and how smart use of RWE and other feedback data can produce continual improvements.
  • How working with physicians will bring your brand to the fore.

This is an essential session for any brand or marketing director who realises that better ROI now starts with a better patient experience.

Sign-up now!

Can’t make the date? Register anyway and we’ll send you the recording, slides and all the poll results straight after the webinar.

Panelists Include:

Daniel Gandor

Daniel Gandor

Head of Takeda Digital Accelerator, USA, Takeda Pharmaceuticals

Jim O'Donoghue

Jim O'Donoghue

Vice President, S3 Connected Health

Susanne Kellenaers

Susanne Kellenaers

Director Multichannel Management, Daiichi-Sankyo

Moderator:

Paul Simms

Paul Simms

Chairman, eyeforpharma