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See what's going on at eyeforpharma Barcelona.

Surfing The Innovation Wave With incredible innovation coming down the pike, pharma must do more to help health systems cope, says EFPIA’s Nathalie Moll

Meet AI, The Doctor’s New Best Friend AI insights will transform the HCPs practice in more ways than one, says Teva SVP Markus Leyck Dieken

Artificial Intelligence: Friend Or Foe? AI is fast becoming a reality. What does this mean for medical affairs?

The Return Of The KAM After decades in the shadows, companies are looking again at the key account management model in the hope it can help them reconnect with customers

Build It And They Will Come Keynote speaker Mark Mallon believes that the science comes first. See why AstraZeneca focus on scientific leadership and why the commercial perspective comes next.

When Science Fiction Becomes Science Fact With its strong heritage in collaboration and cutting-edge science, pharma is perfectly placed to embrace technology and deliver a new generation of interventions, says Bayer Chief Marketing Officer, Sebastian Guth.

Preview: The Death Of The Brand As pharma waves goodbye to brand-led strategies, how is this changing relationships with HCPs?

Video - 4 key steps to creating a patient-centric digital solution Panos Papakonstantinou, Novartis explains how you can build a patient-centric digital solutions and what you must look out for.

Video - How Leo pharma is driving collaborations Gitte Aabo, CEO, LEO Pharma speaking at eyeforpharma Barcelona on what LEO Pharma are doing to drive collaborations and create more value for patients.

The search for CX excellence “The customer is at the heart of everything we do” – the phrase on everyone’s lips but are they actually delivering on this? In this new white paper we explore how in our increasingly multi-stakeholder and multichannel world pharma companies are getting to grips with the idea that CX is not a linear, easy to manage entity.

Why I work in pharma Cutting-edge ideas and breakthrough technology are the lifeblood of innovation, but how can pharma companies ensure they’re first in line when researchers and entrepreneurs come knocking?

Digital Pioneers Digital is affecting even the most fundamental ways we do business. From the way we communicate with customers, to the way we generate patient insights but only few truly digital pioneers are staying ahead of the curve.

The new commercial model Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? Download the free whitepaper to find out…

The Art of Innovation Cutting-edge ideas and breakthrough technology are the lifeblood of innovation, but how can pharma companies ensure they’re first in line when researchers and entrepreneurs come knocking?

Pharma's Nutritional Value We talk with Nestlé Health Science CEO, Greg Behar ahead of his Barcelona keynote address on why nutrition could be good for pharma's health

The Power of Purpose We asked these pharma leaders at eyeforpharma Barcelona what they loved about their jobs. Here's what they had to say!

Closer to the Patient UCB has restructured in order to put more emphasis on finding what its patients need.

Patient centricity at LEO Pharma Gitte Aabo, CEO of LEO Pharma chats to Paul Simms about what patient centricity looks like.

Why pharma needs to gather together to drive patient value Anne Beal, Chief Patient Officer at Sanofi speaks eyeforpharma on why the industry needs to gather together to drive patient centricity

eyeforpharma Barcelona Awards 2016: For the Truly Enlightened We're backing brave, shining a light on companies that put the patient at the heart of their approach.

Janssen Leads on Patient-Centric Innovation Jane Griffiths talks to Paul Simms about how Janssen is leading the way in patient-centric innovation.

“Selling Isn't a Bad Word If It’s Done Right” Victoria Williams, Vice President and Sales Director, discusses her role in the transformation of GSK to a Patient-Focused Selling Model.

Agents of Change: Interview with David Epstein Paul Simms discusses Novartis’ transformation to a healthcare company with David Epstein, head of Novartis Pharmaceuticals.

Overcoming barriers to patient centricity at LEO Pharma Gitte Aabo, CEO of LEO Pharma discusses what she sees are the biggest barriers to patient centricity.

Patient-Centred Culture by Design This whitepaper gives a detailed summary of initiatives and direction that your peers have taken to embed a new culture into the organisation.

How to implement patient centricity from Lode Dewulf at UCB pharma Lode Dewulf, VP, Chief Patient Affairs Officer at UCB speaking at eyeforpharma Barcelona on how to implement patient-centricity.

Tim Kneen, Merck Serono on Putting the Patient First Tim Kneen, Executive President - Europe & Canada, Merck Serono highlights the importance of putting the patient ahead of business performance.

Tim Kneen, Merck Serono on Communicating with Patients Tim Kneen, Executive President - Europe & Canada, Merck Serono on the importance of identifying gaps and challenges in the patient journey and innovating in solutions.

Lode DeWulf, Chief Patient Affairs Officer and VP, UCB talks to Paul Simms Lode Dewulf, Chief Patient Affairs Office and VP, UCB talks about how the role of the patient in the healthcare environment will change in the future.

The key levers for commercial excellence from Actelion pharma Dr. Christoph Schmidt, Corporate VP Global Head of Commercial Excellence, Actelion speaking at eyeforpharma Barcelona on how to drive commercial excellence.

Don’t miss out on Barcelona 2018

If you are interested in getting involved in eyeforpharma Barcelona, please contact us on the details below.

Emma Goldman

Emma Goldman

Director, Barcelona

Phone: +44 207 422 4335


Giselle Quartin

Giselle Quartin

Head of Operations, Barcelona

Phone: +44 (0) 207 375 7176


James Mackintosh

James Mackintosh

Global Project Director

Phone: +44 (0) 207 375 7163