It’s time to stop talking, and start doing.
As a high-income country with increasingly tightening pricing constraints, Australia is a unique market for pharma. The opportunity is there, and international pharma HQs can’t afford to ignore the region, but they desperately need a new, leaner commercial model to succeed.
The answer...to embrace smarter use of digital methods, create better internal working models that hit launch timelines, have a more customer-responsive field force and produce a better roadmap for market access.
Join us for 2 days of expert presentations, heated panel discussions, interactive roundtables and exhibitions and exclusive networking.
We will cover:
- Leaner, faster, stronger: Harness more agile working models to reduce risk and find real solutions quickly
- Achieve access: see what market access excellence really looks like – and how to get there
- Better together: how we can advocate for our industry, develop a positive culture and achieve better prospects for all
- Pharmacy & Patients as allies – embrace new stakeholders and design a partnership approach
At this year's event you'll discover how to overhaul your commerical strategy, from the leaders pioneering change. With the preassure to deliver more for less, pharma needs to take bold moves, invest in innovation, or risk losing the ability to engage with customers and lose market share.